Mattel enters Web3 with Fast & Furious NFT collection


Fans can now drive into the high-octane world of Fast and Furious thanks to a new NFT collection from Mattel.

In conjunction with the premiere of the latest film from the Fast & Furious series, renowned toy manufacturer Mattel has announced the forthcoming launch of its latest Hot Wheels NFT Garage Series, themed around the internationally successful franchise.

The Flow Blockchain will house the Hot Wheels NFT Garage x Fast & Furious assortment, showcasing cars from the films such as Dominic Toretto's 1970 Dodge Charger, Brian O'Conner's 1969 Camero, and Suki's (portrayed by Devon Aoki, sibling of DJ and NFT titan Steve Aoki) Honda S2000 from 2 Fast 2 Furious. These exclusive NFTs will be available at $20 per package.

Non-fungible tokens, or NFTs, are unique cryptographic tokens associated with digital and physical content. They act as digital proof of ownership, authenticity, or membership. Each NFT is distinctive, thereby securing the originality and uniqueness of the digital collectible.

To commemorate "Star Wars Day" on May 4 (with the catchphrase "May the 'Fourth' be with you"), NFT newcomer Cryptoys unveiled the impending launch of digital collectibles themed on the hugely famous entertainment franchise on May 24. This Star Wars NFT collection marks the latest addition to Cryptoys' pop culture "digital toys", following its former Masters of the Universe assortments with toy giant Mattel. As with previous collections, Cryptoys indicates that the Star Wars NFTs will...

The Fast & Furious release marks another step for Mattel in the realm of NFTs. As seen with the recent Boss Beauties x Barbie collection, the Fast & Furious initiative offers collectors the chance to possess a physical die-cast replica of Suki's car, if they succeed in acquiring the full collection, thus seamlessly integrating the physical and digital worlds.

Earlier this month, Mattel partnered with OnChain Studios to introduce a selection of Star Wars-themed digital collectibles known as Cryptoys, in celebration of the unofficial Star Wars day on May 4.

Apart from Mattel's Fast & Furious NFT assortment, Flow Blockchain also hosts other sought-after NFT collections, like Dapper Labs' UFC Strike NFT platform, NFL All Day, and NBA Top Shot.


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