Crypto betting giants Stake.com confirm major F1 move
Market-leading crypto betting platform Stake.com has confirmed that its to take the naming rights of Sauber F1 team from next season.
Officially listed with the FIA as Stake F1 Team Kick Sauber, the team is expected to use Stake.com livery in permitted destinations throughout the 2024 F1 season, with its streaming platform, KICK, being advertised on the team's vehicles at tracks where betting faces regulatory challenges, such as Australia, Spain, Belgium and Qatar.
Replacing Alfa Romeo, after their sponsorship expired in 2023, Stake.com will enjoy a two-year partnership with Sauber, before the Swiss-based team is to be rebranded as Audi’s factory team in 2026.
The team, now officially known as Stake F1 Team Kick Sauber, will launch officially in February 2024 in London. Canadian rapper Drake, a brand ambassador for Stake, participated in the New Year's Day rebranding event and is expected to make appearances at select F1 races in the 2024 season.
Additionally, Kick.com will have naming rights to the chassis, called the Kick Sauber C44, making Stake an F1 vehicle manufacturer. Former Mercedes driver Valterri Bottas and ex-F2 star Zhou Guanyu will continue as the team’s drivers.
Cryptocurrency exchanges, including OKX and Crypto.com, have increasingly entered Formula 1, seeking to tap into the sport’s global fan base through advertising and sponsorship deals.